If you work in marketing, you’ve probably heard the term “marketing one pager” before. But what exactly is it? In this post, we’ll explore what a marketing one pager is, why it’s important, and how to create a company one pager.
What is a Marketing One Pager?
A marketing one pager is a concise and visually appealing document that provides a high-level overview of a product, service, or campaign. It typically includes key information such as target audience, unique selling proposition, features and benefits, and call-to-action. The goal of a marketing one pager is to provide a quick and easy-to-understand executive summary of the offering to stakeholders such as sales teams, executives, and potential customers.