Good marketers know it’s important to track conversions back to the source, and Google makes it easy to track call conversions back into the AdWords platform. All it takes is two basic steps:
- Make your phone number clickable and add an onClick function
The first step is pretty easy. Google will give you the code when you go to set up the conversion and you can paste it into your site. If you’re using WordPress, many themes have a field in the settings that allows you to enter Google Analytics tracking code to your site – you could put the Google call conversion code in this same block, before or after the Google Analytics code.
If your phone number is an image, which is commonly the case when the phone number is in the header, then the code will look something like this: – Read more