We’re now marketing in an era where SEO and content marketing go hand in hand.
If you want to drive success from the search engines, you need create great content.
Understanding the link between SEO and content marketing is important – whether it’s as a link building tactic, a way to earn rankings, or to educate and convert users.
But success doesn’t just come in one metric.
To truly analyze and understand the impact of your content marketing efforts, you need to:
- Know the key metrics to consider.
- Learn how to track them.
- Identify which metrics are applicable to your own campaigns and business.
Here’s a look at some of the most common SEO metrics you need to know.
1. Links
For many SEO professionals, links are one of the primary goals of content marketing efforts.
As an indication as to why, here’s a snippet from Google’s Webmaster Guidelines:
“The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”
It’s there in black and white.
Links are one of Google’s top three ranking factors.
High-quality, relevant links are those which are earned as a result of creating unique content which gains popularity.
But links aren’t just links.
Participating in link schemes is a violation of these guidelines and this includes the likes of: – Read more
