In today’s low-attention economy, site engagement can be considered an indicator of your website’s success.
Content engagement metrics are important because they show how your content strategy aligns with user interest.
Furthermore, customer engagement is related with overall profitability, as engaged users are more likely to buy, become repeat customers, and share the product/service with other people.
Before you decide on the specific user engagement metrics you want to track, you have to determine which ones make the most sense for your business.
Here are some of the most common (and most important) user engagement metrics.
What are Pageviews?
Pageviews, sessions, and users are the most common metrics used to indicate traffic on your website. Pageviews are the most basic of all user engagement metrics, measuring an instance of a user visiting a particular page on your website.
Measuring pageviews can help you to understand how often people visit your website. A higher number can be assumed to be an indicator of interest and/or good SEO practices, since search engines are often the biggest drivers of traffic to websites.
Conversely, pageviews can also indicate that people are poking around your website because they can’t find anything.
Pageviews show traffic but without tying in the context of other related metrics, they can’t help you to fully understand the meaning behind these numbers. – Read more