Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks, unique visitors, leads and opportunities. While marketing teams will never fully divert away from these metrics to demonstrate the business impact their campaigns are having, they need extra help, especially as the competition is increasing.
In fact, almost 600,000 new UK businesses set up shop in 2017 alone meaning that, to truly stand out and drive a business in the modern world, marketers must think more strategically about focusing activity and the additional metrics they should be tracking. – Read
