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The Importance of SEO: Gaining Visibility Online

SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries.

In this article, we will explore the importance of SEO for websites and pages. We will look at some of the most important aspects of SEO, why SEO is important for your website, and what role SEO plays in your digital marketing strategy. Here’s what we’re going to go over:

What Is SEO and Organic Search?

SEO communicates the importance and relevance of their websites and pages to Google. Through SEO, your content becomes more likely to rank highly in the SERPs and appear to users first when they search for relevant keywords.

Organic search refers to search results that aren’t paid for. Instead of being organized by Google’s paid ad guidelines (which includes CPC, ad relevance, and many other factors), organic search results are organized by its search engine algorithm.

Organic search and SEO go hand-in-hand. SEO brings in organic traffic, which is central to succeeding digitally. If you want more information, you can check out our previous article on SEO for beginners.

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Why Are SEO and Organic Search Important?

The importance of SEO is not something to overlook. Search engines employ specific algorithms and KPIs to direct online traffic to one site or another. Let’s take a closer look at this with an example. 

With Semrush’s Traffic Analytics Tool, you can compare your website traffic to your competitors’. We’ve taken two sites that sell shoes. As you can see, finding out where the most traffic comes from for these big brands is actually pretty easy. 

All you do is input the domains: – Read more

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