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The Grim Future Of Social Media

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It’s time to rethink social channels as part of the B2B marketing mix.

I was pretty discouraged when the news broke about the breach of security at Facebook. Data continues to be the ultimate prize of social platforms — data that can be sold to the highest advertising bidder for the right price. The sharing of ideas and useful interaction is long over on many platforms today. – Read

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Marketing to machines
Strategy

Marketing to machines

Imagine this: booking a flight, reserving a hotel, or purchasing groceries online is no longer a task you perform, it’s a task your AI agent

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