Biometrics – the identification of a person through certain unique characteristics (finger prints, iris scans, facial recognition, etc) – are increasingly shaping our relationship with digital technology. These are characteristics unique to each individual, even twins. Once restricted for use in high security military compounds, this unique data is becoming more and more commonplace in our everyday lives. Fingerprints and facial recognition are used to unlock not just phone home screens but also highly sensitive portals such as banking apps, as well as providing a whole new dimension to the entertainment and retail industries. The uniqueness of the biological features that biometric authentication uses means biometric data has become synonymous with online security. – Read
The 8 BEST Advertising Platforms for 2024
James Ketchell
March 7, 2024
Sometimes, the allure of the new can sweep us off our feet. In the realm of advertising, this chase for the next big platform, the next untapped audience, it’s akin to a modern-day gold rush. We’re miners, sifting through the digital silt, hoping to find those glittering nuggets of audience
