The five biggest words in advertising right now

After talking to some of the attendees of the UK trade association for digital advertising’s Leadership Summit in St Albans, a few key words kept sticking out. – Read

Strategy

Utilising Chatbots for Customer Service

Imagine a world where customers receive instant support at any time of the day or night. In today’s digital age, this is a reality made

October 4, 2024

Reputation Management

Using NPS to Build Customer Loyalty

Building customer loyalty is no small feat in today’s competitive marketplace, yet it remains a critical goal for any business. The Net Promoter Score (NPS)

September 27, 2024

Direct Response

Beginners Guide to Direct Response Advertising: Essential Tips for Success

Direct response advertising is a powerful marketing strategy designed to elicit an immediate response from the audience. By focusing on clear and compelling calls to

September 20, 2024

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