For any ecommerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs you there, the long-term cost to remain there may not be sustainable. You need the number one spot, and eCommerce SEO can help you achieve this.
In this step-by-step ecommerce SEO guide, we will explain everything you need to know about SEO strategy for ecommerce websites and provide tips and strategies that will help you optimize your site effectively. Here are the main topics we will cover.
- Why SEO Is Important for Your eCommerce Site
- Keyword Research for eCommerce Websites
- On-Page SEO for eCommerce Websites
- Technical SEO for eCommerce Websites
- How to Fix Common Technical SEO Issues on eCommerce Websites
- Content Marketing for eCommerce Sites
- Link Building for eCommerce Sites
- Local SEO for eCommerce Websites
- eCommerce SEO: Some Final Best Practice Tips
Why SEO Is Important for Your eCommerce Site
SEO is a critical necessity for e-commerce websites. Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on.
When done right, ecommerce optimization strategies will help you rank highly, and your pages will provide the best solutions to a user’s search intent. Optimizing eCommerce sites can yield an ongoing, free source of high-converting organic traffic to your site.
This means less reliance on advertisement spending, a plus for any online business.
The core of any effective eCommerce SEO optimization strategy starts with keyword research. Making sure you are targeting the right keywords is essential to your SEO efforts. Focusing on the wrong target keyword can negatively impact your impressions and bring low-converting traffic to your business. The first part of an ecommerce SEO strategy involves listing your category and product pages and then identifying and mapping, on a page-by-page basis, the keywords to target. For ecommerce keyword research, your strategy should prioritize product-focused keywords, taking into account your homepage, product categories, and blog content — this means also ensuring you are targeting keywords based on a medium to high search volume that are strongly relevant to your brand and not too difficult to rank for. In a recent SEMrush post, Sandeep Mallya broke down search intent:
Keyword Research for eCommerce Websites
The Initial Steps of Keyword Research
Product-Focused Keywords
Buyer Intent
Keyword Research Tools for eCommerce SEO
Using keyword research tools can help dramatically simplify the process of finding keyword ideas when it comes to optimizing ecommerce sites. Let’s take a look at some of the most commonly used by the SEO community.
SEMrush Keyword Magic Tool
The SEMrush Keyword Magic Tool provides access to a global keyword database with over 17 billion keywords and is particularly useful for finding semantically related long-tail keywords.
These are important to target, as they represent keywords with less competition than broader terms, and they have potentially a higher click-through rate thanks to the intent behind them. – Read more
