There’s an idea that a CRM software solution is a tool exclusively for salespeople, and that businesses without a dedicated sales department just don’t need one.
But that couldn’t be further from the truth; any business that depends on communicating with clients before a deal is made can benefit enormously from CRM software, especially a law firm.
There’s a lot of contact that goes into building up your relationship with a client before a retainer is in place, and keeping track of exactly which step of the process each of your potential clients is in is key to maximizing your opportunities.
A much better way to think about CRM software is as a tool for efficiently managing all your prospective clients so that you have everything you need to give yourself the best chance to convert each of your potential clients into service users, while also saving yourself a lot of time. Read more about the best CRM for law firms at serchen.com