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The Beginner’s Guide to Google Analytics Customizations

Google Analytics is arguably one of the most powerful web analytics applications. It provides insightful data to make it easier for you to understand your website better.

You can easily track and analyze crucial data that lets you see how your website is performing, what’s working and what’s not, and how you can optimize the site and the content for your audience. Plus, it’s totally free!

Easy to see why nearly 50 million websites trust this robust application.

Now, how would you feel if we say you still haven’t unlocked the full power of Google Analytics, even if it’s already installed on your site?


There’s no doubt that Google Analytics is a powerful tool. But you can get more data to optimize your business if you add a few Google Analytics customizations. In other words, you’ll have better campaigns and business decisions. 

The only catch is that you’ll have to use them correctly. 

Why Google Analytics Customization Is So Important

When you run a blog or website, you have questions—lots of them. Google Analytics simply helps answer them.

For instance, you may want to know how many website visitors you have, where they live, how your website appears on mobile phones, or which websites send traffic to your site. Or you may want to find out how effective your marketing tactics are, the kind of blog content your visitors love the most, or which pages on your website are most popular. – Read more