First things first, I am going to promise you that this is not another post about including your target keyword in heading tags.
In this article, I will cover the main tactics I use to write this content, which helped an ecommerce retail client grow their organic traffic +202% Y/Y.
To create satisfying and comprehensive content Google is looking for, you have to put in real effort. But it can be challenging to know where to start.
This 3-step process includes:
- 1. Find Your “Gimme” Keywords
- 2. 4 Free Content Analysis Tools
- 3. Source Authoritative Input
Now let’s see how each of these steps work.
1. Find Your “Gimme” Keywords
In golf, a “gimme” is a shot that other players agree can count automatically — basically, a near-guaranteed victory. We can apply similar logic to keyword research by targeting keywords your organic competitors rank well for, but you could write about better.
Here is how to create a list of “gimme” keywords to influence your new content:
- Go to SEMrush’s Competitive Research Toolkit and then the Keyword Gap tool.
- Plug in your root domain and click Add Competitor — your top 4 organic competitors will autofill. Choose the first result and click “Compare”.
- To only view keywords in the top 10 results, select Position > Competitors > Top 10. You can also filter Volume to only see keywords above or below a specific search volume.
- Scroll down to All Keyword Details and select “Missing” to see the list of keywords you don’t rank for, but your competitor is ranking #1-10.
- Document keywords by adding them to your Keyword Manager, or exporting to Excel or CSV.