Get 5 easy steps to create and sell an online product with email marketing.
During COVID-19, your regular products and services may not earn the revenue they once did.
Your audience’s lives have changed. Due to new financial, social, or cultural differences caused by this pandemic, your products or services may not be as in demand right now.
If this sounds like you, it might be time to create a new product or service that’s both relevant and helpful to your audience’s current struggles and pain points.
That’s exactly what Paula Rizzo — founder of List Producer and media trainer — did.
In a week, she formed a concept for a highly-relevant, new product and created it. To date, she has already generated three thousand dollars in revenue from this new product.
Here’s how she did it.
The 5-step process Rizzo used to launch a new product and start earning income.
Step 1: Find a problem you can solve.
With many businesses now working remotely, video meetings, webinars, and virtual events are suddenly common. And for many professionals, being on video is uncomfortable.
Rizzo realized she could help these individuals be more confident during virtual meetings and presentations. “I help to train people to feel more comfortable and look better and sound better on camera, so I thought I could help people not used to doing this communicate better,” says Rizzo.
Using her expertise, Rizzo created a 1-hour, online training that teaches professionals how to be confident during virtual meetings and events. She hoped this training would solve a pain point that people currently have due to social distancing and remote work.
Step 2: Invite a test group to try your product or service.
Before trying to sell this new product, Rizzo wanted to gather feedback from real users. With feedback, she could determine whether people found her training helpful and would pay for it. Plus, she could gather testimonials and use them to promote the product.
To do this, she decided to offer her training for free to a group of her subscribers. She emailed a segment of her subscribers to invite them to sign up for the training.
In the email, she made it easy to sign up by including multiple calls to action that linked to the training sign up page.
Step 3: Gather feedback and testimonials.
After the event, Rizzo emailed those who attended her training to see if they liked it.
Not only did this help Rizzo get useful feedback, it gave her testimonials she could use to sell her training. – Read more
