An effective digital marketing campaign doesn’t just build “brand awareness.”

An effective digital marketing campaign results in the leads your business needs to grow. And one of the best ways to do that is with a top-notch SEO strategy. Of course, Google changes its search algorithms hundreds of times a year. This year, Google is prioritizing mobile-friendly websites with lightning fast loading speeds.

To ensure that your small business remains at the top of local search results in the new year, you need to follow these major SEO trends.

High quality content

Outfitting a website with relevant content has long been a strategy of digital marketers. But with each passing year, Google has gotten better at separating high-quality, thought-provoking content from low-grade spam. The better your website content, the more likely you are to appear at the top of important search engine results pages. Consumers are also more likely to trust your business when you have well-written website content boosting your brand image.

Through internal linking, great content can also be an important part of your sales funnel. Savvy SEO experts can channel visitors to key pages of your website, which will result in more conversions and an increase in “pages viewed per session” in Google Analytics. – Read More