Any strategy of natural SEO requires, first of all, an important work on the keywords that best define your professional activity or the theme of your site.
And for good reason, because search engines, whether they are Google, Yahoo or Bing, rely largely on the keywords contained in a page to make it appear in their results. And for the place allocated to be the best possible, it is not enough to stuff the latter with key expressions.
Generic, brand name and long tail, what is an SEO keyword?
The keyword or key phrase is the basis of any SEO optimization of the site itself (on-site referencing).
Indeed, every day, billions of pages are published, modified or updated. These normally contain quality editorial content that allows them to appear according to the terms typed by internet users in their preferred search engine. This is called a request.
The work of specialists in SEO is to identify the terms related to your activity and able to :
- allow visitors to find a product or service you are marketing
- find the information they need on your site
- find your company
- Among the most relevant keywords are obviously your brand, but also all those for which you are a distributor. – Read more