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Read the small print: why data ownership always matters

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When choosing third party services to process data, brands often assume they retain control over how their data is used. However, that is often not the case and it can have serious practical and legal consequences. – Read

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Data-Driven Marketing Made Simple

Better Results From Your Marketing (Without Guesswork) In our previous guide, (Understanding Marketing ROI) we looked at how three key factors determine whether your marketing

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