What Are Search Terms (and How to Find Them)
July 5, 2021
Every time you type a phrase into your search engine, you’re using a search term. Search terms help grab attention and boost your SEO with
Every time you type a phrase into your search engine, you’re using a search term. Search terms help grab attention and boost your SEO with
GoalsStart with the end in mind. What is the goal of the advertising campaign? Generate leads, downloads, purchases? Make sure you have a specific action
This is a marketing question I get asked A LOT. I always respond with a question of my own. Are you treating marketing as an
You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? (It
Headings don’t just make the content on a webpage better organized and easier to read. They are also critical to good technical SEO. This refers
The choice to invest in either Google Ads or SEO for your business can be a pretty daunting task, more than you might imagine. It
To PPC beginners, it can seem like managing your PPC budget is half the battle when it comes to creating strategy. Before you start plotting
Search engine optimization ( SEO) determines how high a website ranks in common search engines like Google. Whatever type of business you run, whether it’s a
Creating a successful website that brings in traffic can be tricky at times. However, it is completely doable, especially in 2021. There are so many opportunities that are
Your website content can be anything from universally appealing blog posts to infographics and success stories. But all of these things should be created in
Today I will discuss with you Google Analytics and am going to share a complete guide with 35 key actions and metrics you must know to be
Are you worried that your emails won’t reach your customers’ inbox? That your bottom line will get a hit because of how spam filters evaluate
Last Click Attribution Model In this blog post, we’ll cover all things last click attribution including how it’s defined, what makes it unique, how your
With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email
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