MQL Meaning: Understanding the meaning of MQL and its importance in the marketing funnel is essential for marketers and their sales and marketing teams. In this blog post, we’ll dive into the concept of Marketing Qualified Leads (MQLs), explain how they differ from other types of leads, and provide some tools to help you better manage and track your MQLs.
What is an MQL?
An MQL, or Marketing Qualified Lead, is a potential customer who has shown a certain level of interest in a company’s products or services and is deemed more likely to become a customer compared to other leads. MQLs are identified and nurtured by the sales and marketing teams based on their interactions with the company’s content, such as downloading whitepapers, attending webinars, or subscribing to newsletters.