The Client
A premium chauffeur service specialising in airport collections and drop-offs. With plans to expand across the UK, they needed clarity on where their marketing spend was actually working—and where it wasn’t.
The Challenge
The business had been running Google and Meta ads for some time, but performance data was murky. Multiple agencies had tried and failed to provide meaningful reporting. Campaigns were being adjusted based on instinct, not evidence. Metrics like cost-per-click were the main reference point—despite offering little insight into lead quality or bookings.
Our Role
We were brought in to reframe how the business approached its marketing—starting with a full attribution overhaul.
- Shifted Focus from Clicks to Bookings
The first step was moving beyond clicks. We set up proper lead tracking on the website, defining leads as goals and tracking them through to confirmed bookings. - Cross-Platform Attribution Setup
We implemented full attribution across both Meta and Google platforms. This enabled the client to compare performance channel by channel, campaign by campaign—side-by-side, in real terms. - ROI Visibility Across Campaigns
With lead tracking tied to actual bookings, the client could now drill down into which platforms, keywords, audiences, and campaigns were truly delivering value—not just traffic. - Weekly Reporting Dashboard
We implemented a clean third-party dashboard system that delivers weekly reports, combining data from both ad platforms and website performance. The team now has one unified view to make better decisions, faster. - GA4 Integration
We completed full Google Analytics 4 integration, connecting all digital touchpoints to the same attribution model. - Scaling Plans
With attribution resolved, we’ve been asked to take on full PPC management and help the client scale operations as they expand across the UK.
The Outcome
- Moved from instinct-led decisions to data-driven strategy
- Full cross-platform attribution and booking tracking
- Clean, weekly reporting showing real campaign ROI
- Foundation in place for national growth and scaling
Before → After Snapshot
| Before | After |
|---|---|
| Campaign changes based on gut feel | Campaigns optimised using actual bookings |
| Focus on cost-per-click | Focus on lead quality and return on ad spend |
| No clear performance insight | Channel-by-channel attribution and reporting |
| Multiple agency handovers | Long-term strategic partnership in place |
