Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page.
When building your local SEO strategy, it’s important to leave no stone unturned. In this guide, we’re going to provide you with local SEO solutions to ensure your site is online and visible to users.
The Benefits of Local SEO Solutions
We already addressed what local SEO is in previous articles. In short, these strategies prioritize optimization for location-specific SERPs. Because of all the information available to search engines to evaluate content rankings, the user’s IP address and geolocation are extremely relevant factors.
Consider queries with a geographical qualifier, like “hotels in New York,” local SEO solutions allow you to take advantage of opportunities resulting from these types of local searches.
Local SEO strategies are about marketing your brand, products, and services to local leads. If you’re a smaller business operating on a regional level, they allow you to lessen the advantage of bigger, national brands that optimize for more generic keywords while also gaining traffic from ready-to-buy demographics and increasing your conversions.
If all this sounds like a dream come true, read on to learn about 11 local SEO solutions that you can implement right now.
11 Key Solutions for Successful Local SEO
A ‘local search strategy’ is an umbrella term that stands for multiple solutions to increase business visibility. These include claiming a business listing to appear in a local search on Google, managing online ratings and reviews, starting a locally-focused social media campaign, and so on.
Now, we’re going to go over ten local SEO solutions that you cannot do without:
No. 1: Create and Optimize a Google My Business Account