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Landing Page Vs Homepage – The Difference & When To Use Each

Confused about the difference between a homepage and a landing page?

We’ve got you covered!

Today you will learn:

Be warned: here at ClickFunnels, we have a controversial take on this topic!

What Is a Homepage?

The word “homepage” means the web page that people are directed to when they type your website address into their browsers.

For example:

Our homepage is the page that you see when you go to www.clickfunnels.com.

Clickfunnels website homepage screenshot.

However, the word “homepage” can also be used to refer to a specific type of page, one that is most commonly used for homepages.

This type of page typically has:

  • A logo.
  • A navigation bar.
  • A relevant image.
  • A headline. 
  • A quick description of the product, service, or the website itself. 
  • A call to action.
  • Sales copy. 
  • A footer.

It serves as a central hub for your online business.

From there, the visitor can explore your website further, since the navigation bar provides links to the most important pages (e.g. “About”, “Features”, “Pricing”, etc.).

Our homepage at www.clickfunnels.com doesn’t fit this description, though. More on that later… – Read more