Facebook Pixel for LeadDigital

Influencer marketing & measurement: Three things to consider

My Post (48).jpg

The cost of influencer or talent-led marketing has increased in the past few years.

Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.

This, coupled with the growing subtlety of strategy – whereby authenticity is taking precedence over reach – means that a more considered approach to measurement is recommended.

Celebrity Intelligence’s ‘Unlocking Influence’ report delves into this in much more detail, but in the meantime, here are a just a few things to consider when measuring the success of campaigns. – Read

Facebook
Twitter
LinkedIn
Pinterest
Strategy

Data-Driven Marketing Made Simple

Better Results From Your Marketing (Without Guesswork) In our previous guide, (Understanding Marketing ROI) we looked at how three key factors determine whether your marketing

Read More »