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Influencer marketing & measurement: Three things to consider

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The cost of influencer or talent-led marketing has increased in the past few years.

Research suggests influencers with three to seven million followers on Instagram can easily charge $75,000 for a single post.

This, coupled with the growing subtlety of strategy – whereby authenticity is taking precedence over reach – means that a more considered approach to measurement is recommended.

Celebrity Intelligence’s ‘Unlocking Influence’ report delves into this in much more detail, but in the meantime, here are a just a few things to consider when measuring the success of campaigns. – Read