In this guide, we will look at the differences between inbound leads and outbound leads and explore methods you can use to develop a strong, sustainable sales pipeline for your business!
What are Inbound Leads?
Inbound leads are potential customers or clients who have expressed interest in a company’s products or services through various online or offline channels, such as visiting a website, filling out a contact form, or attending an event.
Inbound leads are generally a result of inbound marketing efforts like SEO optimization, blog content, and social media engagement.
Read the full article on serchen.com and find out more about inbound leads strategy