We live in an era of gluttony.
I am not talking about food. I am talking about information.
Most entrepreneurs I meet are mentally obese. They are stuffed with podcasts, newsletters, Twitter threads, and YouTube tutorials. They have gigabytes of PDFs saved to a hard drive that they will never open.
They feel productive. But they are just heavy.
There is a massive difference between learning and doing.
Consuming content feels like work. It releases dopamine. You listen to a podcast about marketing, and your brain tricks you into thinking you just did marketing.
You didn’t.
You just procrastinated with style.
The Just-in-Case vs Just-in-Time Trap
Most people learn “just in case”.
They think, I better learn how to scale a sales team to 50 people, even though they haven’t made their first sale yet.
This is mental masturbation. It feels good, but it doesn’t produce anything.
The winners operate on “just in time” learning.
They encounter a specific wall. They find the specific key to open that specific door. They unlock it. They throw the key away. They keep moving.
The 10:1 Ratio
Here is a rule of thumb I try to live by.
For every one hour of consumption, you owe the universe ten hours of execution.
If you read a book on copywriting for two hours, you need to spend twenty hours writing copy. If you watch a 10-minute video on how to do a squat, you need to spend 100 minutes under the bar.
Information without execution is just noise. It creates anxiety because you know what you should do, but the gap between your knowledge and your action keeps widening.
How to fix your diet
If you want to move faster, you need to starve the distractions. Here is how you do it.
1. The Unsubscribe Purge
Go through your inbox. If an email does not directly help you solve the current problem you are facing right now, unsubscribe. Be ruthless. You can always resubscribe later.
2. Pick One Sherpa
In every area of life (Health, Wealth, Relationships), pick one voice to listen to. Ignore the rest. When you listen to ten different experts, you get ten different strategies. You end up paralyzed trying to find the “perfect” way.
There is no perfect way. There is only the way you actually stick to.
3. Ignorance is Focus
You do not need to know what is happening in the news. You do not need to know the latest trend if it doesn’t serve your immediate mission.
Real Talk
Your business does not grow because you know more. It grows because you do more.
