1️⃣ Make It Bold & Clear
People scroll fast. If your headline isn’t instantly clear, it’s ignored.
✅ Example: “Why 90% of Business Owners Get PPC Wrong”
❌ Example: “Common PPC Mistakes You Might Be Making” (too vague)
2️⃣ Tap Into Emotion
People click on headlines that trigger a reaction—curiosity, fear, urgency, or desire.
- Fear: “If You’re Doing This in Marketing, You’re Losing Money”
- Curiosity: “The One SEO Trick Google Doesn’t Want You to Know”
- Urgency: “Fix This on Your Website Before It’s Too Late”
3️⃣ Call Out the Reader
Make it clear who the headline is for.
- “Business Owners: Stop Wasting Money on This Marketing Mistake”
- “Freelancers, Here’s Why Your Clients Won’t Pay More”
4️⃣ Numbers Work (But Use Them Well)
Numbers anchor expectations and stand out in a sea of words.
- “7 Sales Strategies That Actually Work”
- “3 Reasons Your Facebook Ads Are Burning Cash”
5️⃣ Avoid Clickbait, Deliver Value
If the headline over promises and the content under delivers , you’ll lose trust.
✅ “How to Write LinkedIn Posts That Get Leads”
❌ “This Simple Trick Will Make You a Millionaire” (unless it will, of course)
6️⃣ Test & Optimise
Try different variations. Split-test subject lines in emails or tweak LinkedIn post headlines to see what gets the most engagement.
