Good SEO in WordPress. If I asked the vast majority of website owners ‘what brings in the majority of your traffic’, the top answer would be ‘my articles of course’ and that is a completely acceptable answer.
But, a better answer would be ‘my articles, but I also gain a lot of traffic from my categories and tags’.
Now we are talking.
This is because categories and tags play quite a crucial role in website traffic, organizational structure, and SEO. Up to this point, from reading around, it seems categories are given some merit, but tags are generally not used/used inappropriately or are told to be deindexed by search engines. I’m here to tell you that if you use your categories and tags correctly, you could increase your traffic by quite a lot, with auto generating content that takes up a fraction of your time. For me, this number was a 40% increase.
WordPress Categories Optimization
Categories are an effective way to archive articles under a category heading to organize a website. There are many benefits to doing this:
- It helps your web users browse similar content on your website
- It helps Google better understand what your content is about
- It helps the architectural structure of your website, by having content under categories – this helps give a better understanding for Google and web users what your website is about
For example, let’s take an example of a bakery recipe blog that creates recipes for a range of bakery products. Effectively categories for this could be:
- Cookie Recipes
- Bread Recipes
- Cake recipes
- Pastry Recipes
Good SEO in WordPress
This ultimately tells people what your site is about, and how they can better explore your content. As well as this, it gives more indication to Google what your content is about, even before crawling the content itself.
For even better SEO, it could be a good idea to include the category in the prefix of your URL too. That way, your website structure is reflected in your URL for all of your content.
As well as this, you can create hierarchal categories, such as a category beneath a category – again, this helps – Read more
Read more blogs posts about how to improve SEO here