Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts.
With the constant updates and new features that the platform keeps releasing such as the stories, your business is bound to succeed more and more and attract newer audiences. Why should you use Instagram stories and how to put good content in them – keep on reading to find out the answers.
Why should businesses use Instagram stories?
Instagram stories are the latest trend, with the Facebook-owned platform now reporting 250 million viewers daily worldwide, they’re a fresh way for you to promote your business products & services in a fun, relaxed and creative way without disturbing the aesthetic appearance of your permanent feed.
As for why you should use stories to promote your business, giving your community a behind the scenes insight into the happenings of your day-to-day working life (or personal life, for the bloggers out there!) gives your Instagram followers an addictive way to interact with you. The casual and relaxed feel of stories are more personalized than your feed images and give an authentic touch to your brand. – Read