Headings don’t just make the content on a webpage better organized and easier to read. They are also critical to good technical SEO. This refers to the search engine optimization (SEO) steps you take to make your website easier for search engine bots to crawl and index webpages (basically “read” the pages and categorize them accordingly). If bots can’t crawl a page, they can’t rank it.
Don’t let the term “technical” scare you off. Technical SEO simply refers to practices that don’t have anything to do with the website’s actual content. Instead, it focuses on the website’s infrastructure — such as the use of different headings. Header tags are an easy way for you to improve any homepage’s technical SEO.
There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers like Googlebot valuable information about that page. This guide focuses on how to use H1 tags to improve your SEO results:
- What Are Header Tags and H1 Tags?
- Why Are H1 Tags and Headers Important?
- How Do I Add H1 Tags?
- How Have H1 Tags Changed?
- Use Semrush to Improve Your On-Page SEO
What Are Header Tags and H1 Tags?
A webpage or blog post can have multiple headings. Hypertext markup language (HTML) tags are used to differentiate the types of headings. There are some differences between the following:
An HTML title tag specifies the title of a webpage and is displayed on SERPs. It does not appear on the body content of the webpage. These are meta titles, you can read our post about HTML title tags for more information. – Read more