Ecommerce can be a very lucrative choice of online business. To ensure you maximize your potential, here’s how to use an adwords campaign for your new store.
Did you know around $100 million spent on digital advertising don’t yield results?
This could be due to a number of reasons, like bots, and ineffective strategies. This highlights the importance of a good strategy so as not to waste time, money, and effort.
The same is true in Google AdWords; your success will depend on your strategy. Although it makes it easier to come up with an AdWords campaign strategy, the responsibility of making it work still lies on you.
If you want to know how, read on and learn how you can make Google AdWords work for you.
1. Target the Right Customer
Google AdWords marketing will help you reach your target customer, but you must know who that is. What age group is your customer in and what do they do for a living? If you’re selling shoes, which demographic group is more interested in them?
2. Research Keywords
This brings us to researching keywords, which is always a must for content marketing. With AdWords, though, you’ll need to do some additional steps, as you’ll need several groups of keywords.
For example, you’ll need a group of keywords for men’s shoes, then a different one for women’s shoes. You’ll need one for every category in your online store, and all these keywords should be specific to the category.
In choosing keywords, the persona of your customer will matter as you’ll then need to know what phrases they use when searching. You need to know their intent, as well; are they the type to go to the gym? In our example, you might want to bid on keywords like “training shoes for gym.”
This expresses intent, which means they’re more likely to convert upon visiting your site. The good thing about it is that it’s more focused, hence they may not be as expensive as general terms. – Read more