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How to Use a Landing Page to Test a New Idea

My Post - 2019-10-31T165528.705.pngEvery successful business starts with an idea, a simple “what if” question that unlocks a world of new possibilities.

If you’re like most content creators, coming up with new ideas isn’t the problem.

It only becomes an issue when you aren’t sure which idea you should pursue.

How do you know which idea to keep and which ones should be thrown out?

It starts with validating your idea.

As a content creator, you don’t want to waste your time developing a complicated website or an online brand based on ideas that turn out to be total duds.

You want to find a way to weed out the ideas that won’t go anywhere as quickly as possible, which you can accomplish by testing your idea with a simple idea validation landing page.

Reasons why you should test your idea with a landing page

By using a landing page for idea validation, you’ll be able to focus every element of the page on determining if you should move forward with the idea.

This means everything from the call-to-action (CTA) button to the headline should be optimized with the primary goal of understanding what your audience really thinks of your idea. We’ll talk more about this in a bit, but for now, let’s talk about a few more reasons why you’ll want to use a landing page to test ideas.

You can confidently launch your idea once it’s validated

Imagine if you created a full-blown, multiple-page website based around an idea that doesn’t pan out once you launch it into the world. You poured countless hours into writing the website copy and designing it with your visual branding in mind. What should you do now?

You might think about scrapping the website altogether, causing you to be more hesitant to pursue another idea you’re passionate about later on.

Luckily, there is a way around this! When you use a simple landing page to gauge interest in a product or service idea before you spend hours creating it, you’ll save time and feel more confident when it comes time to launch your validated idea.

You can target your messaging to your intended audience

Maybe you already have a website built for your company but you want to test a new product idea that introduces you to a new audience segment.

Instead of feeling like you need to update all of your website messaging to fit the new audience that may or may not be interested in what you offer (that’s what the test is for!), you’ll be able to create a landing page that will be directed toward them. You also won’t have to declare a niche yet, which can come in handy if you are still discovering how you want to position your brand.  – Read more

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