Generating traffic is only part of the problem for businesses looking to drive sales and put their brand on the map. Turning ghost visitors into actual leads is the second obstacle to overcome. With lead generation vital for forward-thinking companies, Head of Marketing at Lead Forensics, Jamie Richards, shares his tips to convert web visitors into customers. In this guide, Jamie will discuss the critical considerations for business owners on a mission to generate more leads and boost web conversion rates.
How does discovering your unseen website visitors accelerate growth?
Data is incredibly precious for businesses looking to capitalize on web users’ popularity and turn more ghost visitors into high-quality leads. Many B2B leaders are unaware of their business website’s power and potential to unlock opportunities to facilitate sales directly from the website. Using a potent blend of data analysis and technology, business owners can discover a raft of useful information, which can be used to shape future strategies and create opportunities to increase revenues.
An IP address on its own doesn’t provide a tremendous amount of information, but if you utilize reverse IP tracking technology with a matched database, suddenly, you have access to all the names of business clients visiting your website. These names were hidden previously. Once you know who is visiting your website, you immediately have leads at the funnel’s top, and you can set about trying to capitalize on emerging revenue opportunities. By turning a ghost visitor into an actionable lead, you can improve ROI for each campaign. Also, having access to enriched data, including site analytics, on-site user behavior, firmographic data, and critical decision-makers’ contact details, you can gain a more in-depth insight into visitors, which will speed up movement in the funnel and maximize the chances of lead conversion.
PPC and SEO for Small Businesses
The importance of a website that delivers cannot be underestimated in a digitally-driven B2B world. It’s crucial that clients and prospects can find your site easily, so digital tactics such as Pay-Per-Click (PPC) and Search Engine Optimization (SEO) play an essential role. The higher the search engine ranking, the better the position on the search engine results page.
For business owners that don’t have digital marketing expertise or access to an in-house team of SEO experts, it’s wise to seek professional advice. Expenditure on Google AdWords, Bing and social media ads often form a large part of your strategy.
Effectively, this means you’re then paying for website traffic to go to a particular landing page. If the visitors fail to convert, it’s not only the loss of an engaged lead you can no longer see, but also a missed opportunity. Using Lead Forensics, you can recapture those leads and see real return on investment.
Recapturing Lost Leads
Thousands of leads are lost each month, so how do you recapture them and increase customer numbers? Most B2B marketers wait for their visitors to make the first move, but what happens if they don’t choose to get in touch or place an order if they don’t respond immediately to your high-end, engaging campaign? If there’s no interaction, how would you know that a visitor was even on your site, and more importantly, how can you turn a one-time visitor into a customer?
Try employing reverse IP tracking rather than relying solely on Google Analytics tools, removing IP data. With this technique, businesses can see who has visited their site and gain access to extra information, which increases the value of the lead and provides genuine opportunities to recapture unconverted leads in real-time. – Read more
