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How to Set Up Goals in Google Analytics

My Post135.jpgCreating a New Goal

Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals.

To create a new goal, click +NEW GOAL. You can also choose to import a goal from the gallery, or to click on an existing target to edit it. If the +NEW GOAL or Import options are not visible, it’s because you’ve already created the maximum 20 goals for the current view.

You have three options for creating goals:

  • Use a template.
  • Create a custom goal.
  • Create a smart goal.

To determine if your business is on the right track for growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s relatively easy to set and follow goal progress directly from within your dashboard.

To create, edit, and share goals in Google Analytics, you must have Edit permission at the View level in the account you’re working with. If you do not, speak to the administrator of your account to have those enabled.

Using a Template to Create a New Goal

Choose a Template from the list, and click Next to complete the Goal setup. Templates are included within Google Analytics on an industry basis. If your account does not have an industry category selected, you won’t see this option. Once you choose your industry, you can see a list of available templates to use for goal creation.

Creating a Custom Goal

Choose Custom from the list of options, click Next Step, then select the Type of Goal, and click Next to continue setting up your goal.

There are several types of goals:

  • Destination goals
  • Duration goals
  • Event goals
  • Pages/Screens per session

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