“How can I overcome technical SEO issues on a budget?”
While some technical issues will require allocating a budget to tackle, others are pretty simple to address yourself.
Identify Your List of Technical SEO Issues
First off, you are going to need to identify the site issues.
If you’ve already had a technical audit performed, excellent.
Start by transferring the list of the technical problems into a spreadsheet.
Next, add a column so you can assign who is capable of fixing each issue.
Can you or another teammate handle the fixes, or do you need a developer?
Then include a column and format with checkboxes so you can quickly check off the tasks once done.
Fire Up Your Favorite SEO Tool(s)
If you have not had a recent site audit performed and the budget doesn’t allow for one, have no fear.
Screaming Frog’s crawler is handy for identifying common problems like a poor HTTPS implementation, broken or redirected internal links, duplicate content, and missing title tags or H1s.
SEMrush’s site audit tool is fantastic for identifying thin content, orphaned content, poor internal linking, redirect chains, crawl issues, and more. This tool is also excellent for sending you emailed updates to alert you when new problems arise.
Considering that you are on a tight budget, make sure to use Google Search Console and Bing Webmaster Tools, as both are available for free.
Both search engines have provided us with invaluable information about our websites. Use them.
One of the first things I do when performing a site audit is to do a site search on Google.
Entering site:example.com can make it easy to spot a lot of issues. If your site has been compromised, this is the easiest way to detect a hacked website.
Your Google Analytics account is a fantastic tool for identifying pages on your site that are loading slower than the other ones.
Make sure to inspect slow ones in the Google Page Speed Tool and or Google Lighthouse.
Some of the slowest loading pages are usually due to an oversized image or two. Maybe the pictures aren’t compressed.
These are pretty simple technical fixes that you can handle fixing your self, and it makes a huge difference. – Read more