The number of spoken web searches is growing by leaps and bounds. Recent data from Google shows that about one in five searches are voice-driven.
Come 2020, as many as 50% of searches will be conducted via voice, a ComScore study predicts. Naturally, then, your site should be optimized for voice search. These five tips can help make it so.
1. Improve Your Page Load Speed. Google gives special priority in voice searches to sites that load quickly, so make sure your site’s download speed is fast. A service like developers.google.com/speed/pagespeed/insights/ can help with load time insights and improvement.
2. Answer Questions With Content. Voice searches often come in the form of natural language questions. That means it’s important to populate your site with info that answers key questions prospects might ask in searching for the products and services you provide. Online services like AnswerThePublic.com can help you develop insights into natural phrases people might use in asking questions related to your business. Also helpful: Google Analytics can reveal keywords people use to locate you online. – Read More