As any digital marketer will know the importance of good quality keywords cannot be overemphasised. The importance of optimising keywords in your website will result in a great quality score on Google Ads (AdWords) – a definite digital marketing goal for sure!
To fully understand this and the impact of optimising keywords it’s really beneficial to complete a digital marketing course to get miles ahead with your keyword optimisation. There are also many tools available to get the best keywords for your website.
Optimising keywords in your content
It’s a well-known fact that the vast majority of web searchers only look at the first page of search engine results.This is exactly where you want your site to be. So, it goes without saying that keyword optimisation is an important part of your digital marketing strategy.
Google Ads overview
Being seen on the web is the aim of any digital marketing strategy and is vitally important as part of a digital advertising campaign. AdWords, now called, Google Ads, is an advertising service which enables businesses to set a budget for their online advertising campaign where payment is only made when their ad is clicked on. This is where keywords can make or break your paid internet marketing campaign. Keeping this top of mind can give you a great quality score on Google Ads (AdWords). – Read more
