Improving your keyword rankings in search isn’t as straightforward as it once was.
With all of the recent Google algorithm changes we have seen, traditional tactics like keyword research and targeting, page tagging optimization, and on-page content updates don’t have the impact that they used to.
More importantly, every website is unique. This means that using a certain tactic doesn’t guarantee a specific result for your website.
The same change could impact websites differently, which is why it’s important to make continuous improvements, test new strategies, monitor performance, and adjust as needed.
In today’s evolving search landscape, we need to think beyond traditional keyword ranking factors and look at the big picture.
This involves focusing on the overall experience of a website, optimizing content for both users and search engines, building inbound links the right way, and much more.
Here are several ways to improve your keyword rankings in Google by looking at your site more holistically.
1. Measure Your Rankings
The first, and probably the most obvious, place to start is measuring your rankings.
Without having a solid understanding of your baseline keyword performance, you won’t know how far you’ve come and how much you’ve improved.
I’d highly suggest exporting all of this valuable keyword data and keeping it on file to reference in the future.
Some of us may have learned the hard way, but you never know when things will change in any given tool – whether it’s how the data is reported, what information we have access to, etc. – Read more
