For those of us who work in digital advertising, any chance we have to make our online strategic approach more successful is much appreciated.
Using remarketing (a.k.a., retargeting) is that chance.
It is a second chance to advertise, an opportunity to cross-sell or an opportunity to nurture your audience with your content marketing efforts.
Inversely, if needed, it is a way to exclude audience targeting and hold advertising dollars for new eyes only.
This Is Old News, Right?
Technically, yes.
Google began remarketing offering for display advertising as far back as 2010. Then remarketing showed up in search advertising in 2013.
So, yes, it has been around for quite a while.
Surprisingly, though, I only see a few new clients who are taking advantage of remarketing – or who even know what it is.
The beauty of remarketing is that our audience targets are what I like to call a “considerate” audience. They know who you are. – Read more
