Ecommerce is one of the fastest growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart.
However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers.
That’s where technical SEO comes in. It is crucial for improving your online store’s searchability.
Here are 12 technical SEO tips that will help increase your web traffic and generate more sales.
1. Don’t Miss Out on Long-Tail Keywords
Long-tail keywords may not attract more traffic, but they do have higher conversion rates as they allow you to understand the consumer intent correctly.
For example, a keyword such as “maternity yoga pants” rather than simply “pants” clearly shows what a consumer wants.
You have plenty of opportunities to use long-tail keywords in titles, meta descriptions, and product description.
Think about the various search phrases people may use to find a specific product. They will help identify the best suitable long-tail keywords.
You can use tools such as Ubersuggest, Ahrefs, SEMrush, and Google Trends for this.
2. Use Unique Title & Meta Descriptions
Create unique titles and meta descriptions for each product page. Try to include the relevant long-tail keyword in both the title and the meta description.
Make your meta descriptions as attractive as possible to encourage users to check out the product page.
For example, “Maternity Yoga Pants – best deals, big discounts, and free shipping on all orders. Order Now!” would be a fitting meta description for a maternity yoga pants page.
Ask your developer to insert such unique titles and meta descriptions dynamically into every page. – Read More