It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns.
And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email addresses as you should.
That’s why you must know how to decrease your landing page bounce rate.
What is Landing Page Bounce Rate (And Why is it Important)?
Just to be on the same page, a bounce can be defined as a visitor who arrives on one of your web pages and leaves without taking any action or clicking through to subsequent pages.
Therefore, a landing page bounce rate can be defined as the percentage of people who arrive on your landing page and leave without converting.
For the purpose of our topic today, a conversion is opting in for the offer on your landing page.
For example, if 20 people arrive on your landing page and only 5 submit their contact details, your landing page bounce rate would be 75%.
By implementing landing page best practices, you can decrease your bounce rate and capture more email addresses.
8 Strategies for Decreasing Your Landing Page Bounce Rate
Decreasing your landing page bounce rates is one of the first steps to landing page optimization. That’s because as your bounce rates drop, your conversions enjoy a lift.
So, let’s quickly look at eight strategies to help you decrease your landing page bounce rates so you can capture more email addresses.
1. Understand Your Target Audience
Decreasing your landing page bounce rates starts way before you design your landing page. It begins with you conducting audience research. – Read more