Facebook Pixel for LeadDigital

How to Create Trustworthy Content That People Want to Read

My Post (2)This underused tactic will transform how people view your business.

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.

But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results.

And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their decision when making a big purchase, according to another study by SurveyMonkey.

Ranking in Google search results isn’t enough. Your content also needs to quickly create trust.

Lee Odden — international speaker, B2B marketing strategist, and CEO of digital marketing agency Top Rank Marketing — joined AWeber’s FWD: Thinking Show to explain how to  earn trust and website traffic with SEO and content marketing.

His approach: Connect with influential people who have attention, credibility, and authority. These influencers should be able to produce and promote content their fans — and your potential customers — will love.

“Consumers trust content from influencers more than content that ranks in search. They even trust influencers more than they trust friends’ opinions,” shares Odden. – Read more

Facebook
Twitter
LinkedIn
Pinterest
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »