Facebook Pixel for LeadDigital

How to create Google Analytics traffic and conversion rate reports

My Post - 2019-10-23T185014.440.pngGoogle Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is.

This can help you spot trends which can be invaluable when deciding how to best to use your budget for activities like pay per click advertising.

The traffic on most websites follows a predictable trend, with the sites of many B2B enjoying most traffic during standard business hours.

Using Google Analytics data to understand how your website performs can help you base your marketing on concrete evidence rather than guesswork.

In this post, I’ll show you how to create a series of reports on your website’s performance trends.

Google Analytics hourly traffic reports

If you know precisely what time of day people shop on your website, you can take this into account when doing marketing activities like sending emails. For example, if your sales peak at lunchtime, you might want to send out special offer emails late in the morning to further incentivise them to shop with you.

Here is how you can create a report on the traffic you get hourly.

In the top right-hand corner, you’ll see the option to choose a date range. A wide range will give you more meaningful results.

You’ll end up with a graph that looks like this. In this example, you can see that traffic peaks at around 8pm for this website. – Read more

Facebook
Twitter
LinkedIn
Pinterest
best ad platforms

The 8 BEST Advertising Platforms for 2024

Sometimes, the allure of the new can sweep us off our feet. In the realm of advertising, this chase for the next big platform, the next untapped audience, it’s akin to a modern-day gold rush. We’re miners, sifting through the digital silt, hoping to find those glittering nuggets of audience

Read More »
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »