The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have?
When you are focused on thoughtfully building the reputation of your brand, you’ll quickly realize how important it is to provide consistent value to your audience.
It’s not enough to capture their attention once and never connect with them again. You’ll need to keep their attention by consistently delivering content in order to leave a memorable impression.
The best way to keep your brand top-of-mind is to start an email newsletter.
By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content.
To start collecting email subscribers, you can use a newsletter landing page to attract visitors and persuade them to join your list.
The benefits of creating a newsletter landing page
Think of your newsletter landing page as the “gate” between where your audience is right now and where they want to be. If you can position your email newsletter as a solution to a core problem they are experiencing, you’ll be able to keep an engaged email list.
So, why should you create a newsletter landing page?
Not only are landing pages the best way to grow your newsletter, but it will also allow you to accomplish these specific goals.
You can turn social media followers into email subscribers
If you rely on social media platforms to communicate with your audience, you won’t always have a direct line of communication to them.
Platforms like Instagram and Facebook only show your posts to 2-3% of your followers (without paid social media advertising), but an email service provider (ESP) will deliver your email newsletter to every subscriber without the hassle of changing algorithms.
It’s also a good idea to turn your social media followers into email subscribers because they can be worth 15 times as much when they join your list.
Email subscribers are more likely to convert on your offers than a social media follower, so the main goal of your social media platforms should be to grow your email list. A newsletter landing page will help you do that.
You will provide consistent value to your audience
Instead of only creating automated email sequences to nurture your email subscription list (which we recommend utilizing), you can use an email newsletter landing page to communicate with your audience on a regular schedule.
Email newsletters are usually sent on a consistent weekly or monthly schedule, but you can adjust the schedule to fit your email marketing content strategy. Once you choose how often you want to email your subscribers, it’s time to outline what kind of email content you want to send.
Many creators send regular updates about their business, clients, or new projects through an email newsletter. Others send educational lessons on niche topics, helping their subscribers learn something new that they can implement into their life or business. Others tell personal stories that inspire and motivate whoever is reading them.
No matter what kind of email content you create, your newsletter landing page will help you build your email list, increase your brand trust, and grow your brand awareness once you publish it. – Read more