What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included. Data and creative have finally tied the proverbial marketing knot. The courtship has been steadily evolving for the last year or two, but recent events have brought data squarely to the forefront of our consciousness. While the union of data and creativity is most certainly a positive for the industry, steps must be taken to ensure that we are moving forward in a way that benefits both businesses and consumers. – Read
