As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology comes in. – Read
Strategy
Are You Comparing Apples with Oranges?
Comparing hourly rates across digital agencies feels like sound business practice. After all, if Agency A charges £150 per hour and Agency B charges £75,