Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community.
Because of this, marketers ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line?
What is the average length of a subject line?
We found that, on average, these experts’ email subject lines included 43.85 characters.
For perspective, the below subject line from the daily email newsletter theSkimm is 43 characters in length.
How to write a stand-out subject line
71.1% of the 1,000 subject lines we analyzed were between 21 and 60 characters. To stand out from everyone else, we recommend you don’t keep your subject lines within those bounds. Instead, try the 2 methods below:
1. Keep your subject lines really short.
46% of emails are opened on mobile devices, according to research conducted by email testing service Litmus. – Read more