Facebook Pixel for LeadDigital

How Google Uses Reviews To Understand A Business

My Post (88).jpg

It’s been known for some time that Google looks at reviews for long tail information and that reviews with that information would lead to Google showing local listings for those terms.

In addition to the Local pack and Map results, Google’s search results are packed with review sites and content.

The Role Of Online Reviews In Search Marketing

We also have known that it wasn’t just reviews at Google that were used to expand Google’s understanding. Google is clearly looking at reviews at multiple sites across the web to better understand any given business and using those 3rd party reviews to increase a business’s visibility in search.

So it should come as no surprise that a patent was granted to Google that details some of the ideas and architecture used in that process. Google search expert Bill Slawski did a great job covering this patent from the larger entity point of view.

These days the Google Knowledge Graph and the entities within it have grown well beyond the Places shown in Google search and Maps, but Local was the origin point for all things related to the Knowledge Graph. Local has always been the test ground and often the first to roll out features that are then applied more broadly to other entities.

That is no more true than in the online review space and the ability of review content to influence Google search results.  – Read more

Facebook
Twitter
LinkedIn
Pinterest
Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

Read More »
smma meaning

SMMA Meaning: What Does SMMA Stand For in Digital Marketing?

Social Media Marketing Agencies (SMMAs) have become increasingly popular in recent years due to the growing importance of social media in the business world. SMMA meaning refers to companies that offer social media marketing services to businesses and individuals looking to increase their online presence. These agencies provide a range

Read More »