How companies are using chatbots for marketing: Use cases and inspiration

Columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales. – Read

Strategy

Are You Comparing Apples with Oranges?

Comparing hourly rates across digital agencies feels like sound business practice. After all, if Agency A charges £150 per hour and Agency B charges £75,

December 9, 2024

Strategy

Why Smart Companies Outsource Digital Marketing

Debunking the Digital DIY Myths After fifteen years of running a digital agency, I’ve heard every possible reason why businesses should keep their digital marketing

December 5, 2024

PPC Advertising

AI in PPC Marketing: Revolutionising Digital Advertising Campaigns

Artificial Intelligence (AI) is revolutionising PPC marketing, transforming how businesses approach online advertising. AI-powered tools and algorithms are enhancing campaign performance, optimising ad spend, and

November 28, 2024

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others