Most businesses waste resources by being everywhere at once.
Smart multi-channel marketing isn’t about quantity—it’s about strategic allocation.
✅ Track performance across ALL channels (not just the ones you enjoy)
✅ Measure real ROI, not vanity metrics
✅ Ruthlessly cut underperforming channels
Our data shows businesses that focus on 3-4 high-performing channels outperform those spreading budgets across 7-8 channels by an average of 42%.
The winning formula:
📊 Let data drive channel selection
💰 Reallocate budget from low-performing to high-performing channels quarterly
📈 Optimise each channel before adding new ones
