If there is one thing about SEO that most people do wrong it has got to be keyword research and implementation.
Even those who consider themselves experienced SEO pros are still doing keyword research using tools that don’t help to formulate complete content marketing strategies.
For example, I still see the primary keyword research being done in the Google Keyword Planner where your reference points for competition are “high, medium, or low. ”
These criteria are just not good enough to help you plan your content marketing strategy around, especially when you consider how relevant link building is to ranking.
Keyword research should identify opportunities for ranking with a strategy that is aligned with your website’s ability to rank for them.
Instead of targeting keywords or topics that have high volume, we need to target keywords and topics that we actually have a chance to rank for, making the best use of our time and SEO efforts.
So what if there were a way to guarantee that the content you write would actually rank with little or no link building efforts?
A way that purely relied on very systematic keyword research to find topics, sub-topics, and long-tail keywords that could be used to create resounding content marketing strategies and drive loads of traffic to the content you produced?
There is a way and I have aptly named it “Holy Grail SEO.”
We know the Holy Grail in Arthurian literature as a cup that has magical powers to provide happiness and infinite abundance. You, too, can do SEO that uses Holy Grail SEO tactics: target high volume, low competition keywords.
Keep reading to learn more about Holy Grail SEO and:
- The importance of low competition keywords and who should be going after them.
- Where to find high volume, low competition keywords.
- How to use keyword competition data together to create complete topics.
- How to generate happiness and abundance through your SEO and content.